Hair Kitchen Instagram Branding and Creative

for Hair Kitchen a brand by Shiseido

The Brief

We need to maintain the Instagram of Hair Kitchen and put up the identity of the brand on the digital channel adapting creative assets to target the global audience interested in hair care including salons and households.

Challenge

Creatives needed to be adapted to fit the global market while preserving the aesthetics of the Japanese.

Solution

A photographic approach of minimalism and a colour palette of light and earthy colour tone was used artistically. A minimal amount of text was used to direct the eyes to the image itself.