Restoring Brokenness
for The Justice Conference Asia, a biblical and social justice conference
The Brief
Restoring Brokenness is the theme of Justice Focus 2019. It is a one-day conference that will tackle social issues of current concern and try to produce action based outcomes for it.
Challenges
The concept “justice” is abstract and it is challenging to visualise it. I wanted to create a visual which tells the concept and theme of the event on its own. A visual that speaks for itself.
The Solution
I examined the word, justice, and the title, restoring brokenness, and extracted some characteristic of it. There are several keywords I wrote down to set the tone of my work. Bold, justice is a powerful call; Contrast, justice is a matter of right or wrong; Elegance, restoring brokenness is a process of healing. Having these keywords in mind, I chose white text on black background with a little bit of red to depict the boldness and contrast. A serif typeface was used for the elegance. A typographic approach was used for its boldness. It is an approach that viewers can understand the quickest way. By adding a fading particle effect to the font, I tried to depict the process of restoration in a way that is easy to understand.
Posters and Banners
After I had made the key visual, it was put onto different dimension for different social media platform.
Justice Focus Logo
With the keywords derived from the word, justice. I used the colour palette of black, white and red to build the logo of Justice Focus. I used a typeface that is slightly blocky and neutral for its boldness and the different weight of the typeface and the colour red for the contrast. The simplicity of the logo also makes it easier to apply it on different occasions.